For a neophyte with little objective-c skills, I'm still highly attracted to the possibilities open to developing for the iphone. Business users all over are constantly in demand for rich presentation in a small package. I'm convinced that the iphone will pave the way for that to happen.
But here-in lays the uncharted territory. How far will CIO's and their organizations go to develop custom applications to bring their executives into the new wave? Most executives travel light but require the information at their fingertips. I foresee a new demand for companies to step to the plate and provide rich media in that custom package. The iphone may not be the device of choice, but it is certainly moving the mobile community and enterprises to build the right custom application.